AI is reshaping PR workflows—speeding up monitoring, reporting, and analysis—but it can’t replace human judgment. This guide breaks down what to automate, what to augment with AI, and what to keep strictly human. Learn the 3-tier model, operating framework, and key metrics for building an AI-ready comms stack that enhances efficiency without losing trust or creativity.

Most PR wins fade after a few weeks—but they don’t have to. This practical playbook shows how to turn every piece of media coverage into lasting SEO value. Learn how to build linkable assets, pitch with canonical targets, and reinforce coverage so your stories keep driving traffic, rankings, and measurable ROI long after the news cycle ends.

In the era of AI-driven discovery, earned media has evolved beyond headlines and backlinks. Today, visibility means being cited inside AI-generated answers on Google, ChatGPT, or Perplexity. As generative search transforms how people find information, PR professionals must rethink media monitoring, adopt structured storytelling, and measure visibility where it now matters most — inside the algorithms shaping public perception.

Discover the top 10 media monitoring tools transforming PR and communications in 2025. From AI-powered intelligence by Wizikey to enterprise giants like Cision and Meltwater, explore the platforms redefining how U.S. brands track reputation, analyze coverage, and measure real impact.

In 2025, data-driven PR is no longer optional — it’s essential. Traditional PR metrics like press clippings and ad value fall short. Learn how MCG uses tools like Wizikey to track share of voice, benchmark competitors, and connect PR efforts to business outcomes — ensuring measurable impact for brands expanding into global markets.

Expanding into the US, UK, and Middle East? What works in Bangalore may not land in New York or Dubai. Learn the top PR challenges brands face when going global — from cutting through the US media noise, building trust in the UK, to relationship-driven PR in the Middle East — and how to overcome them.

Global PR has evolved from a tactical tool to a strategic growth driver. In 2025, it impacts investor confidence, customer trust, and recruitment — making it a must-have in every boardroom discussion. Learn why integrating PR at the strategic level helps companies expand faster, shape narratives proactively, and build resilient reputations worldwide.

Expanding into the US, UK, GCC, or Singapore? Your PR strategy can’t be copy-pasted. Learn how to adapt your storytelling to each market’s media culture, timelines, and expectations with MCG’s proven playbook.

Global PR is no longer just about coverage — it’s about controlling your narrative, building reputation, and aligning communications with growth goals. Learn how brands can adapt their stories for each market and turn PR into a true growth multiplier in 2025.

PR leaders in 2025 face pressure to prove business impact beyond coverage counts and impressions. This guide breaks down the six KPIs that matter most — from weighted share of voice to pipeline influence — helping brands measure trust, shape narratives, and show PR’s direct contribution to growth.

MCG turns local wins into global coverage with a 5-step PR framework. From US to GCC, we transcreate stories, deliver market-ready assets, and measure impact leaders trust.

"Global conversations move faster than ever in 2025. A headline in Singapore can impact investors in the US, and a tweet in Dubai can trigger questions in India. For brands managing reputation across borders, media monitoring tools are no longer optional—they are the foundation of global PR success."

Editors want a timely hook, one hard proof, and a human voice. MCG’s 7-day PR sprint shows how to pick the right angle, tailor it to each market, and land coverage fast—with a press kit, one clear story, and measurable outcomes.

A 4-week PR launch sprint to turn “we’re live” into 5–7 quality articles, top journalist briefings, and founder visibility—powered by news tracking and media monitoring.

Stay ahead of stories with our 2025 short-list of top media monitoring platforms—from Wizikey (our pick) to Meltwater, Cision, and Talkwalker—plus the key trade-offs to know.

Localization makes content readable; transcreation makes it resonate. MCG turns one global story into market-ready pitches that drive coverage and pipeline across the US, UK, GCC, and Singapore.

Indian startups are going global—but their media strategy often isn’t. Learn how to get featured in top US publications like TechCrunch, Fast Company, and WSJ with a sharp narrative, global proof, and real traction.

Managing PR across countries, cultures, and time zones isn’t easy—but it can be seamless. Learn how global brands are building unified communication systems that scale without silos, chaos, or burnout.

ESG isn’t seasonal—it’s strategic. Discover how to turn your sustainability, DEI, and governance goals into a powerful, year-long PR narrative that delivers real results.

VC-Funded, Global Ambition: A Strategic PR Playbook for Startups Ready to Scale You’ve secured funding and your product is gaining traction—now it’s time to build global visibility.