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Global PR Playbook for Indian Tech Companies: US, UK, GCC, Singapore Compared

  • Writer: MyCommsGlobal
    MyCommsGlobal
  • Sep 19
  • 2 min read

Global PR Playbook for Indian Tech Companies

Expanding into new markets is every Indian tech company’s growth dream. But while your product may scale seamlessly across geographies, your PR strategy can’t be copy-pasted. Each market has its own media dynamics, cultural nuances, and storytelling codes.


At MCG, we’ve helped Indian tech brands enter multiple regions. Here’s a playbook comparing the US, UK, GCC, and Singapore — so you can avoid pitfalls and get your PR right the first time.

United States: The World’s Toughest Media Market

  • Media Landscape: Extremely crowded. National outlets prioritize global relevance; trade media are essential entry points.

  • Timelines: Fast-moving. News cycles are short; exclusives work best.

  • Angles That Work: Category disruption, funding, thought leadership tied to industry shifts.

  • Nuance: Journalists expect data-backed insights. Without proof points, stories rarely stick.

United Kingdom: Conservative, Trust-Driven PR

  • Media Landscape: National dailies (Financial Times, The Guardian) set tone; trade journals are strong in B2B.

  • Timelines: Longer lead times compared to the US. Editors expect polished, localized storytelling.

  • Angles That Work: Market entry, job creation, partnerships with UK institutions.

  • Nuance: The tone must be measured and credible. Over-claiming is a deal-breaker.

GCC (Dubai & Middle East): Relationship First, Story Next

  • Media Landscape: Fewer outlets, but higher influence per journalist. Events, conferences, and face-to-face interactions matter a lot.

  • Timelines: Flexible; building long-term relationships is more important than quick wins.

  • Angles That Work: Innovation, economic diversification, alignment with government visions (UAE Vision 2030, Saudi Vision 2030).

  • Nuance: PR is as much about relationships as it is about stories. Trust opens doors.

Singapore: Gateway to Southeast Asia

  • Media Landscape: Compact but globally respected (The Straits Times, CNA). Regional trades have outsized influence.

  • Timelines: Professional, predictable; editors value efficiency.

  • Angles That Work: Regional HQ setups, tech for sustainability, fintech, AI.

  • Nuance: Singapore PR is data-friendly but restrained. Overhyping doesn’t resonate.

MCG’s Recommendation: One Story, Many Versions

The biggest mistake Indian tech companies make is running the same press release across markets. Instead:

  • US → Lead with disruption + data.

  • UK → Highlight trust, jobs, stability.

  • GCC → Tie into innovation + national priorities.

  • Singapore → Position as a regional hub with global ambitions.

By adapting one story into market-specific narratives, you multiply coverage and credibility.

Final Word

Global expansion without global PR strategy is like launching without product-market fit. For Indian tech companies, the opportunity is massive — but so is the competition.


At MCG, we specialize in making your story land in the US, UK, GCC, and Singapore.

Book a strategy call with us to see how we can help.



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