Pitch Angles That Travel: A 2-Minute Playbook

What editors want: a timely hook for their market, one hard proof, and a human voice. Keep it to one clear story.

Pick one traveling angle

• Regulation → readiness: “Post-ICO/MAS compliant way to do X.”

• Cost curve shift: “Do in the US/UK for 40% less using India-proven ops.”

• Scale → accuracy: “India-scale data cuts false positives 23% in GCC.”

• Public–private playbook: “What we learned from India rails applied to <market>.”

• Data POV: “Mini-study: 18M events show where <problem> actually happens.”

• Customer outcome: “<Buyer> saved 8 hrs/week after <feature>.”
  

Transcreate (change the frame, not the facts)

• US: lead with cost/speed/security. Cite SOC 2/benchmarks.

• UK: governance & risk. Reference ICO/FCA and measured proof.

• GCC: local partners, Arabic UI, gov programs.

• Singapore/SEA: regulator clarity (MAS/IMDA), cloud residency.
  

7-day sprint

1.      D1: Clip 5 recent stories per region; pick 1 angle that fits a live trend.

2.      D2: Lock proof (1 metric), validator (audit/analyst), and one customer line.

3.      D3: Rewrite headline/subhead for target market; swap currency and units.

4.      D4: Build a tiny press kit (see below).

5.      D5: Pitch Tier A (10–12 reporters) with 90–120-word email.

6.      D6: Run 6–8 briefings; collect quotes/screens.

7.      D7: Publish & amplify (founder LinkedIn recap + weekly digest).

100–120 word pitch (template)

Subject: <Why-now> for <market> — data + case

Hi <Name>, saw your piece on <topic>. We’re seeing <shift> in <market>:

<1 metric in local terms> after <approach>. Built at India scale; now <compliance/partner> for <market>.

If useful, our founder can share:

• 90-day before/after from <relevant customer>

• 2-chart dataset on <problem>

• What changed to meet <local requirement>

Press kit: <link>  |  Times: <slots>

– <You>

Press kit (one link, five items)

• 75-word boilerplate

• Founder bio + headshots

• One-pager per region (headline, 3 bullets, metric, contact)

• 1 annotated screenshot

• 1 simple chart (method note)
  

Measure

• Briefings booked (goal 6–10)

• Tier/quality of coverage & headline prominence

• Message pull-through (≥50% include your 3 key messages)

• Backlinks & referral demos

Work with MCG: If you want us to do this for you, we have very experienced professionals specialized in PR throughout the globe.

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