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Top PR Challenges for Brands Expanding into the US, UK, and Middle East

  • Writer: MyCommsGlobal
    MyCommsGlobal
  • Sep 23
  • 2 min read

Top PR Challenges for Brands Expanding into the US, UK, and Middle East

Expanding internationally is every growth-stage company’s dream. But when it comes to PR across borders, many brands underestimate how different the rules of the game are. What works at home doesn’t always land abroad — and that’s where most stumble.


At MCG, we’ve seen Indian and Asian brands succeed — and struggle — with global communications. Here are the top challenges to watch out for when expanding into the US, UK, and Middle East.

The US: Cutting Through Noise

  • Challenge: The US has one of the most competitive media landscapes in the world. Every day, editors receive hundreds of pitches.

  • What Goes Wrong: Brands send generic press releases without strong proof points or data.

  • The Fix: Lead with disruption and insights. Tie your story to industry trends, and back it with metrics, not just claims.

The UK: Trust and Credibility First

  • Challenge: UK media values credibility and restraint. Over-hyped narratives are quickly dismissed.

  • What Goes Wrong: Companies repurpose US-style 'bold disruption' messaging, which feels exaggerated in London.

  • The Fix: Focus on measured storytelling — jobs created, local investments, or UK-specific impact.

The Middle East: PR Is Relationship-Driven

  • Challenge: Fewer publications mean journalists are highly influential, but access is harder. Relationships matter more than press releases.

  • What Goes Wrong: Brands treat GCC PR like Western markets — emailing pitches and expecting instant coverage.

  • The Fix: Invest in relationships. Attend events, meet editors, and align stories with government priorities like UAE Vision 2030.

One Size Doesn’t Fit All

The common pitfall is copy-pasting press releases across geographies. What resonates in Bangalore may not in New York or Dubai. Without tailoring, even strong stories get ignored.

How MCG Helps

At MCG, we bridge these gaps by:

  • Crafting market-specific narratives for each geography.

  • Building on-the-ground journalist relationships across regions.

  • Aligning PR campaigns with measurable business outcomes like funding, expansion, and customer growth.

Final Word

Global PR is not just about 'getting coverage abroad.' It’s about understanding cultural nuances, building credibility, and telling the right story in the right place.


If you’re planning to expand globally, MCG has the expertise to make your message resonate in the US, UK, and Middle East. Book a strategy call today.



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