30-Day PR Sprint for New Market Entry

A fast, repeatable plan to turn “we’re launching” into credible coverage in 4 weeks.

What this sprint is (and isn’t)

This is a time-boxed, outcome-driven program to validate your story in a new market (US/UK/GCC/SEA). It prioritizes message-market fit, fast proof, and repeatable outreach—not bloated decks. Expect lightweight docs, daily cadence, and measurable results.

Sprint goal (baseline):

• 5–7 quality articles (incl. 1–2 tier-1 or top trade)

• 6–10 journalist briefings

• 1 founder byline + 1 podcast/guest spot

• Message pull-through ≥ 50% on core narrative

• Daily news tracking and a weekly executive brief

Week 0 (Day 0): Pre-flight (2–3 hours)

• Pick a single audience + 1 use case for the new market.

• Draft a one-page narrative: problem → proof → differentiated “why” → outcomes.

• Collect local proof: customer logos, data point, partner quote (even if a pilot).

• Decide spokespeople (primary + backup) and markets (EN + one local language).

• Set up news tracking (your stack or Wizikey) for brand, category, and competitors.

• Create a shared folder: /Press Kit/Logos/Headshots/Fact Sheet/Boilerplate.

Week 1: Foundation & proof (Days 1–7)

Deliverables

• Message house (3 key messages + 2 support facts each)

• Press kit (logo, product shots, founder headshots, fact sheet, boilerplate)

• Founder bio + 5 FAQ answers (pricing, availability, security, roadmap, customers)

• Localisation: transcreate headline + 3 angles for the target market

• Mini-data asset (one chart you can pitch)

Cadence

• Daily 20-min stand-up: progress, blockers, next 24h.

• Begin news tracking alerts (email/WhatsApp) to catch category stories & time your outreach.

Week 2: Lists, assets & soft signals (Days 8–14)

Deliverables

• Media map (40–60 outlets): tier-1 national/business, top trades, key newsletters, podcasts.

• Journalist sheet (30–40 reporters): beat, recent story, angle notes, Twitter/LinkedIn.

• Founder LinkedIn: pin narrative post; line up 2 short POV posts for Week 4.

• Byline outline (800–1,000 words) tied to your market insight or mini-data.

• Customer/partner quote cleared for publication.

Soft signals (no mass blast yet)

• Warm 6–8 priority reporters: react to a recent piece with 2 lines + offer context call.

• Pitch 1 exclusive briefing if you truly have news; otherwise offer background.

Week 3: Outreach & briefings (Days 15–21)

Primary actions

• Tiered outreach (A/B/C lists). Start with A (10–12 reporters).

• Offer 30-min briefings with founder + product lead; share the press kit link.

• Submit byline to a relevant trade; pitch 2–3 podcasts/newsletters.

Email pitch (copy-paste)

Subject: Quick context on <problem> in <market> + data you can use

Hi <Name>,

Noticed your recent piece on <topic>. We’re seeing <specific shift> in <market> — e.g., <mini-data point>.

<Company> just <what’s new/available in-market>. If useful, our founder can share:

• 10–15 mins context on <angle 1/2>

• Fresh mini-data (chart attached) + a local customer quote (on record)

Press kit: <link>  |  Available: <dates/time zone>

– <Your name>, <role>

Briefing pack (one-pager)

• 3 bullets: what’s new in the market, why now, what changes for the reader’s audience

• 2 proof points + 1 short customer/partner quote

• 2 visuals: product screenshot + mini-chart

Week 4: Publish, amplify, measure (Days 22–30)

Go-live

• Lock 2–3 publication windows; confirm quotes/links.

• Ship the founder byline; record 1 podcast.

• Post founder POV on LinkedIn (clip a quote from coverage); consider a small boost.

Amplify (without spamming)

• Share top coverage in a weekly digest to customers/partners/investors.

• Turn the mini-data into a single-slide chart for socials & sales enablement.

Measure & learn

• Coverage: count + tier mix + link/backlink quality

• Message pull-through: % of stories carrying your 3 key messages

• SOV vs 2 competitors (weekly)

• Time-to-alert from publish → notification (news tracking KPI)

• Pipeline signals (direct or assisted) if available

Daily operating system (keeps the sprint moving)

• 20-min stand-up: yesterday’s outcomes, today’s top 2, help needed

• News tracking review (5 min): any spikes/opportunities/risks? (use alerts)

• Outreach log: status by reporter (contacted / briefed / filed / published)

• Blockers board: legal approvals, customer quotes, data pulls

Angles that travel (pick 2–3, not all)

• Regulatory shift → customer impact (“What <new rule> means for <buyer> in <market>”)

• Data POV (mini-study from your product telemetry)

• Operational transformation (before/after metrics for a local customer)

• Category POV (what legacy tools miss; pragmatic roadmap for buyers)

Risk controls (so nothing derails you)

• Holding lines approved for pricing, roadmap, fundraising, and outages

• One owner for quotes/approvals; max 24h turnaround

• Clear embargo rules (date, time zone, what’s in scope)

• Crisis alert profile in your news tracking stack (tighter thresholds; exec + legal on list)

Tools (minimum viable)

For Media Monitoring + Journalist Management & Outreach, we use Wizikey media monitoring to unify online, print, broadcast, and social—with real-time alerts and AI summaries that cut reporting time.

• News tracking (alerts + summaries + role-based dashboards)

• Shared press kit folder + short URL

• Recording + transcript tool for briefings

• Simple analytics for SOV/backlinks

Templates (grab-and-go)

Press boilerplate (50–70 words)

<Company> helps <ICP> in <market> do <value> with <how>. Teams use <solution> to <outcome 1/2>. Founded in <year>, backed by <if relevant>. Media: <press@>.

Customer quote ask (email)

Could we attribute this line to you for our launch? “With <Company>, we <metric> in <timeframe>, which mattered because <impact> in <market>.”

Byline skeleton

• H1: The <trend> That Will Quietly Reshape <industry> in <market>

• Para 1: Hook + data point; Para 2–3: what’s broken; Para 4–6: 3 practical moves; Close: predicted outcome. Work with MCG

• If you want us to help you expand globally, we have very experienced professionals specialized in PR throughout the globe. Book a demo with us.