Global PR That Travels: The MCG Playbook for 2025

Expanding across markets is not about translating a press release. It is about shaping a story that serves editors and buyers in each region. At MCG, we run global PR programs that turn local wins into coverage that travels across the US, UK, GCC, and Singapore.

What “global PR” actually means in 2025

• One narrative, many market angles that fit local policies, proof points, and buyer needs

• Transcreation over translation so the same facts are framed for each region

• Full-media coverage across online, print, broadcast, podcasts, and category newsletters

• Measurement that leadership trusts with clear definitions for share of voice, prominence, and quality

The MCG 5-step framework

1. Narrative and proof

   • Align on the core story, the problem you solve, and one quantified result per market

2. Market maps

   • Build tiered outlet and journalist lists with current beats and reference stories

3. Assets that travel

   • Press kit, founder bio, visuals, and a one-pager per region with local proof

4. Pitch and brief

   • 90 to 120 word emails, quick scheduling, and tight briefing docs that land quotes leaders can use

5. Measure and learn

   • Track quality coverage, message pull-through, and impact on demand

Transcreation cheat sheet

• United States Lead with cost, speed, security. Cite SOC 2, benchmarks, and customer outcomes.

• United Kingdom Emphasize governance, risk, and independent validation. Reference ICO or FCA context.

• GCC (UAE, KSA) Show local partners, Arabic UI, and public-private readiness. Align to national programs where relevant.

• Singapore and SEA Focus on regulator clarity, interoperability, and regional rollouts that start in Singapore.

What great global PR assets look like

• One quantified outcome in local terms, not global averages

• One validator such as an audit, analyst comment, or certification

• One human voice from a customer or partner who is credible in that market

• One simple chart that tells a single story without a legend maze

Media relations that respect editors’ time

• Angles first Tie your story to a live trend, a policy shift, or a real buyer problem in that market

• Short emails 90 to 120 words, no attachments, one link to a tidy press kit

• Briefings that deliver Founder plus product lead, 30 minutes, with data and visuals that travel

Measurement that leaders believe

• Share of Voice weighted by outlet tier and prominence

• Message pull-through across the three core messages you agree to up front

• Coverage quality and headline placement, not just volume

• Time to first story from first pitch, and repeatability in new markets

Where teams stumble, and how we avoid it

• Copy-paste PR The same headline everywhere rarely works. We transcreate each angle.

• Decks instead of proof We ship one quantified result and one validator per market.

• Spray and pray We build small, accurate A lists and book real briefings.

• Vanity metrics We report quality, pull-through, and next actions, not just clip counts.

What you get with MCG

• Global narrative and proof pack that editors can use

• Market-ready press kits for US, UK, GCC, and Singapore

• Targeted journalist outreach with booked briefings

• Weekly executive notes that summarize what moved the narrative

• A simple scorecard that tracks quality and momentum

FAQs

Is this only for product launches No. We run ongoing programs for funding news, executive visibility, and category POV.

Do you cover broadcast and print Yes. We plan for online, print, and broadcast where it helps credibility.

How fast can a program start We begin with a short discovery, then move into a 30-day sprint that ships the first briefings and stories.

Work with MCG

If you want a global PR program that turns local wins into coverage leaders will trust, book a strategy call and we will share a one-page plan for your top markets.

Book a Meeting