PR metrics aren’t one-size-fits-all. This guide breaks down how to evaluate impact across global markets—focusing on local relevance, messaging accuracy, sentiment, and business outcomes.

Africa’s tech ecosystem is surging—and so is the media shaping its story. From Pan-African publications to newsletter influencers and local journalist networks, this guide shows how global brands can authentically engage, build trust, and drive impact in Africa’s evolving tech media landscape.

Do you really need a local press office anymore? In markets where relationships and rapid media response matter, yes. But not always. This guide breaks down when an on-ground PR presence is essential—and when a global hub with local flexibility is enough.

The EU’s Digital Services Act is reshaping how brands handle PR and communications across Europe. From transparency in messaging to crisis response, here’s what global companies must know to stay compliant and credible in a post-DSA media landscape.

Struggling to stay consistent across global markets without sounding generic? In this guide, we reveal how brands can build a unified voice while empowering local teams to tell authentic, region-specific stories. Learn the new rules of global messaging—from decentralizing execution to customizing local hooks—so every message feels on-brand and locally relevant.

Running PR across continents like the UK and Africa can feel like navigating two different worlds. While London values polished, data-driven narratives, Lagos thrives on community-driven, fast-moving stories. This guide from MyCommsGlobal outlines how brands can craft a unified global PR strategy that respects local nuances—ensuring consistency without losing cultural relevance. From building a master narrative to tailoring timing, assets, and metrics by region, learn how to

In today’s fast-moving media landscape, global brands can’t afford communication silos. Discover how MyCommsGlobal helps companies unify messaging, speed up media response, and scale PR across borders—without losing local relevance.

Expanding globally doesn't mean hiring a PR agency in every market. Learn how modern startups are scaling international PR using centralized execution, smart tools, and AI—while staying consistent, fast, and cost-effective across borders.

Breaking into the UK media doesn't require a local PR team. Discover how international startups can win media coverage in the UK with smart storytelling, UK-specific positioning, and cross-border PR strategies—without ever setting foot in London.

Expanding into the Middle East? Don’t let common PR missteps slow you down. From underestimating Arabic-language media to using one-size-fits-all messaging, here are five critical mistakes brands make—and how to launch a winning, localized PR strategy that actually works in markets like the UAE, Saudi Arabia, and Qatar.

Scale your PR across borders—without building regional teams. Here’s how lean teams can go global with smart strategy and execution.

In a world where brands are crossing borders faster than ever, public relations has become a global game. But traditional PR—built on...

The United States remains the biggest stage for startups looking to build a global brand. With a massive consumer base, mature media...

Expanding into international markets can be a game-changing move for startups, but it comes with its own set of challenges. One of the...

India’s tech industry is booming, with startups scaling faster than ever and homegrown SaaS companies turning into global powerhouses....

In 2025, visibility isn't just about reach—it's about the right visibility in the right markets. For growing companies looking to attract...