How to Run a PR Campaign Across Multiple Countries Without an In-House Team

Running a PR campaign across multiple countries can seem like a daunting task, especially for lean teams or startups without a dedicated in-house PR function. But with the right strategy and partners, it’s possible to execute high-impact international campaigns without hiring regional teams. Here’s how:

1. Define Clear Objectives Across Markets

Start with clear, measurable goals. Are you launching a product globally? Looking to build credibility in new markets? Or trying to attract investor attention? Align your messaging to support each goal.

2. Localize Your Messaging

What resonates in the US might not work in the UAE or UK. Collaborate with a global PR agency like MyCommsGlobal (MCG) that understands the cultural nuances of each region to adapt your core message.

3. Centralize Strategy, Localize Execution

Work with an agency that centralizes planning but executes through localized teams. MCG specializes in this model, ensuring consistency while tapping into local media, influencers, and journalist networks.

4. Use One Point of Contact

Avoid the hassle of managing multiple agencies. Partner with a PR team that offers a single point of contact for all markets, reducing communication friction and speeding up approvals.

5. Streamline Assets & Content

Prepare core PR assets (press release, leadership bios, FAQs) centrally and then localize. This ensures speed and alignment while allowing room for customization.

6. Focus on Time Zones and Rollout Timings

Coordinate regional launches based on time zones to maximize impact. MCG, for instance, helps clients plan multi-country rollouts that match media consumption habits in each region.

7. Monitor Coverage in Real-Time

Use global media monitoring tools to track pickup across geographies. This helps adjust messaging mid-campaign and report impact to leadership.

8. Report Impact Holistically

Measure KPIs like share of voice, media quality, and geographic reach. MCG delivers consolidated reports that reflect performance across markets.

Final Thoughts

A global PR campaign doesn’t have to mean building a global team. With the right partners and playbook, startups and lean teams can achieve powerful results. MCG is purpose-built to help you scale your story across borders.