PR leaders in 2025 face pressure to prove business impact beyond coverage counts and impressions. This guide breaks down the six KPIs that matter most — from weighted share of voice to pipeline influence — helping brands measure trust, shape narratives, and show PR’s direct contribution to growth.

PR metrics aren’t one-size-fits-all. This guide breaks down how to evaluate impact across global markets—focusing on local relevance, messaging accuracy, sentiment, and business outcomes.