Managing PR across countries, cultures, and time zones isn’t easy—but it can be seamless. Learn how global brands are building unified communication systems that scale without silos, chaos, or burnout.

Running PR across continents like the UK and Africa can feel like navigating two different worlds. While London values polished, data-driven narratives, Lagos thrives on community-driven, fast-moving stories. This guide from MyCommsGlobal outlines how brands can craft a unified global PR strategy that respects local nuances—ensuring consistency without losing cultural relevance. From building a master narrative to tailoring timing, assets, and metrics by region, learn how to