AI is reshaping PR workflows—speeding up monitoring, reporting, and analysis—but it can’t replace human judgment. This guide breaks down what to automate, what to augment with AI, and what to keep strictly human. Learn the 3-tier model, operating framework, and key metrics for building an AI-ready comms stack that enhances efficiency without losing trust or creativity.

Most PR wins fade after a few weeks—but they don’t have to. This practical playbook shows how to turn every piece of media coverage into lasting SEO value. Learn how to build linkable assets, pitch with canonical targets, and reinforce coverage so your stories keep driving traffic, rankings, and measurable ROI long after the news cycle ends.