Running PR across continents like the UK and Africa can feel like navigating two different worlds. While London values polished, data-driven narratives, Lagos thrives on community-driven, fast-moving stories. This guide from MyCommsGlobal outlines how brands can craft a unified global PR strategy that respects local nuances—ensuring consistency without losing cultural relevance. From building a master narrative to tailoring timing, assets, and metrics by region, learn how to