PR leaders in 2025 face pressure to prove business impact beyond coverage counts and impressions. This guide breaks down the six KPIs that matter most — from weighted share of voice to pipeline influence — helping brands measure trust, shape narratives, and show PR’s direct contribution to growth.

Stay ahead of stories with our 2025 short-list of top media monitoring platforms—from Wizikey (our pick) to Meltwater, Cision, and Talkwalker—plus the key trade-offs to know.